ABOUT ME
Anna Balandina - Founder of VM Guru Agency, specializing in visual merchandising, retail concepts and store transformation projects. Worked with Calvin Klein, Comme des Garçons, Pinko and other international brands.
Former Head of Visual Merchandising for MEXX Russia (126 stores) and Franchise Image Director for Calvin Klein Jeans, CK Calvin Klein and Pinko.
I work with retail brands where visual merchandising is inconsistent or underperforming, helping to create clear structure, product focus and a stronger customer experience.
I help improve store performance through visual merchandising and space transformation.
Based in Valencia, working internationally.