Visual Merchandising
that Improves Store Performance
that Improves Store Performance
Improve product presentation, customer flow, and sales — with a fast, hands-on VM reset.
Clear product presentation · Better customer flow · Stronger store performance
Clear product presentation · Better customer flow · Stronger store performance
Store Improvement · Window Display Concepts & installations · In-store Implementation · VM systems
ABOUT ME
Anna Balandina - Visual Merchandising and Retail Concept expert with 20+ years in international fashion retail.
Former Image Director and Head of Visual Merchandising for brands including Calvin Klein Jeans, CK Calvin Klein, Pinko and MEXX.
I help brands improve product presentation, store structure, and window displays — creating clear visual systems, stronger product focus, and high-impact retail spaces.
WHOM I WORK WITH
Fashion, footwear, accessories, and homeware brands and retailers looking to improve store performance through visual merchandising.
Based in Valencia, working internationally.
Former Image Director and Head of Visual Merchandising for brands including Calvin Klein Jeans, CK Calvin Klein, Pinko and MEXX.
I help brands improve product presentation, store structure, and window displays — creating clear visual systems, stronger product focus, and high-impact retail spaces.
WHOM I WORK WITH
Fashion, footwear, accessories, and homeware brands and retailers looking to improve store performance through visual merchandising.
Based in Valencia, working internationally.
From underperforming stores to high-performing retail spaces
Before
- unclear product presentation
- lack of visual structure
- customers don’t explore the space
- inconsistent merchandising
- windows do not attract attention
- clear zoning and strong product focus
- structured visual system across the store
- guided customer journey
- window displays that drive traffic
- organised and easy-to-navigate space
- higher average purchase per customer
WHAT I DO
- Analyse store layout, customer flow and window visibility
- Improve product presentation and visual structure
- Develop and implement window display concepts
- Optimise zoning and product placement to increase sales
- Design high-conversion zones and customer journey
- Implement changes directly in-store
- Lead end-to-end VM for store openings (from concept to launch)
Store Improvement & Visual Merchandising Reset
Sometimes, one well-executed seasonal VM reset is enough to unlock your store’s potential.
A complete VM reset of your store in 1–2 days.
— Window displays
— Product presentation
— Commercial zoning
Fully reworked directly in-store.
A complete VM reset of your store in 1–2 days.
— Window displays
— Product presentation
— Commercial zoning
Fully reworked directly in-store.
About The Expo
This year's Architecture Expo will be held at the fabulous Hong Kong City Hall. The Expo is constantly developing, demonstrating effective cooperation between the development market and the architects. This year's record-breaking edition of the Expo will feature 230 exhibitors and 25 speakers from over 30 countries.
Selected Projects
Real examples of store transformations, window concepts and VM systems implemented across fashion and homewear retail
About our mission
A passion for exploration and an adventurous spirit are at the core of our philosophy. We offer multiple formats of tour activities and develop trips to new destinations, previously unseen by tourists. Join a group or contact us to develop a personalized path.
OSCAR
Flagship Store Concept & Development
Flagship Store Concept & Development
Led full-cycle development of a flagship retail concept — from layout and zoning to store opening.
Created a structured customer journey and a scalable retail model.
Created a structured customer journey and a scalable retail model.
LUSIO
Seasonal Window Display Rollout (27 Stores)
Seasonal Window Display Rollout (27 Stores)
Developed and implemented scalable window display concepts across a 27-store retail network.
Created a distinctive premium Christmas concept integrated into the store space, increasing traffic by 72% and sales of the capsule collection by 134%.
Created a distinctive premium Christmas concept integrated into the store space, increasing traffic by 72% and sales of the capsule collection by 134%.
Выберите тариф
Мы предоставляем гибкую систему оплаты занятий. Длительность одного занятия составляет 90 минут
Присоединяйтесь к нам в соцсетях
Контакты
+1 123 456 78 90
hello@yogastudio.com
Столешников переулок 10, Москва
8.00–22.00
hello@yogastudio.com
Столешников переулок 10, Москва
8.00–22.00
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